Virón

Viron is a Paris-based footwear brand recognized for its bold, eco-conscious designs and commitment to sustainability. Founded by Mats Rombaut, the brand takes a punk-inspired, rebellious approach to fashion, crafting shoes that are both innovative and environmentally responsible. Viron exclusively uses vegan and recycled materials, such as apple leather and rubber from upcycled industrial waste, to create its distinctive, chunky footwear. The brand emphasizes transparency and circularity, encouraging customers to return worn shoes for recycling into new products. With its strong focus on sustainability and edgy, streetwear-influenced aesthetics, Viron appeals to those who seek fashion that challenges norms while reducing environmental impact.