THINKING MU
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About the brand
In 2008, Pepe Barguñó and Miquel Castells created THINKING MU, which was first known as Intrepida Mu. They joined the fashion world with a very casual and fun approach to clothing. Cinthia Miralles, the current CEO, joined the project in 2019 with the mission to scale the project internationally. What began as making clothes with common sense, reflecting good vibes and having fun, evolved into a bigger and sollid company that understands sustainability as a lifestyle, sticking to values like
transparency, fair trade and circular economy. Such values still drive the brand to continue offering an alternative for those who want to dress in a fashionable and fun way while being aware of the industry’s situation. Those pillars have brought the brand to become one of the first sustainable brands in Europe.